The Importance Of UI and UX In Improving Your Mobile App Design

With recent advancements in the smartphone market, more and more service providers are inclined towards creating mobile applications for their services. Unfortunately, most of these mobile applications fail to gain popularity amongst users and one key reason for this is that the app is not visually aesthetic.

How many times has it happened that you install an app expecting it to be extremely user-friendly but instead the app is just all over the place. Half of a button might exceed the screen size or the color pallet is just too overwhelming to look at. Every time we face an issue that is related to the design of the application, the only outcome that we are left with is to uninstall the app, which might not be great news for the business owner.

The design industry, though quite recent, has come across many revolutionary and innovative designs and while apps like Uber and Amazon are completely updated with these trends, Many businesses fail to give app design its share of importance and attention which results in them failing miserably. Most users look for apps that are visually pleasing and that are easy to engage with and this can be a result of apps having a great user experience (UX) and user interface (UI). Industry leaders such as Facebook ( Facebook, Instagram, Whatsapp ) and Google ( Youtube ) have realized that an app needs to be developed by putting intense and extreme importance on its UX and UI and that a difference between a good and bad app is usually the difference between their UX and UI Designing strategies as a part of their Mobile Application Development process.

Before we jump onto how and what elements you need to integrate into your mobile application, we must first know what is a GOOD UI and UX.

What is UI

UI or user interface is how your mobile application appears when it ‘talks’ or interacts with the user. A good UI is one where a user can easily sail through the application without getting stuck or running into errors. UI deals with the appearance of your app, any graphics that are used, the color pallet and sh=chemes used, and any outer visual aspect that the user might see. in simple words, a UI deals with how pretty your app looks.

What is UX

User experience often referred to as UX, deals with all human emotions and feelings that a user might feel after operating your application. To make a great UX you need to keep all accessibilities of an app quite simple so that it is satisfactory to the user who is operating it. An important factor while making a likable UX is to conduct market research and read case studies that are related to your target audience so that you can create an app that is more suitable to them, resulting in a popular Mobile App Development strategy.

Reasons Why You Need An Excellent UI and UX

As mentioned above, Having a great UI and UX design is of utmost importance. while developing your app, you often need to point out a problem that you wish to solve with the app ( easy shopping for Amazon, Group chatting with Whatsapp, etc). In any case, no matter what problem you might wish to solve, you NEED a great design for your application. Some other reasons that you might want to impediment great designs on your application might include -

• Enhances Customers Satisfaction (higher ROI)
• Helps Build Your Brand (a great UI/UX helps provide an identity to your brand)
• Saves YOU Time (A customer who can easily get information from your application will not spend time tracking you down as compared to one using an app with loads of bugs and errors)

How can an Effective UI & UX make your App Successful?

Using an effective UI/UX is the starting point to having a successful mobile application. This is because most app users prefer a visually pleasing and user-friendly app to one with decent features but a less appealing appearance. When people use the software, a nice interface gives them a practical feeling. It also provides them with a constant stream of practical knowledge. If more users become interested in your app, natural traffic will be created which, simultaneously will make your app more successful.

Important Things To Consider While Developing a UX/UI Design

There are some critical aspects of your Ul/UX that you can focus on to enhance the graphic look and performance of your software. These are few examples:

• Retaining Uniformity throughout the app
• Having a Fast Loading Speed
• Using Simple Designs
• Using Bold/Visible fonts styles
• Using HD/4K Images and visuals
• Using Adaptive UI
• Avoid Cluttering

What is Adaptive UI

Using adaptive design allows the app’s developer to create the best plan for phones, tablets, wearables, and all screen sizes. An adaptive user interface allows users to customize it to suit the context and needs of each person.

Decluttering (How To Avoid Cluttering)

Cluttering is the most common and stupid mistake that a designer can make while being a part of the Mobile Application Development process. Cluttering can be considered as the nemesis of a great design. With each button you put or each function you create, an icon is formed on the screen. When these icons are not placed intelligently your mobile application appears to be cluttered.

Decluttering a mobile application screen is easy, just get rid of everything that is nonessential. Follow the path of minimalism and keep content and elements on an interface to be at their absolute minimum. To reveal more information, use the progressive disclosure technique where the user only gets the desired information once he has clicked on ‘Read more’ or it's equivalent.

Other Important Techniques You might need for a good UX/UI Design

Minimum User Input

While creating a mobile application, try to plan it in a way where your user input is minimum. For a user, typing out long paragraphs might not be comfortable to do especially when they are operating on a small screen. The key hacks to minimizing user input are

• Keep all your forms short and to the point
• Provide masks for inputting data
• Using AI to Autocomplete input data
• Having a Customized keyboard for specific options.

A perfect design is an ultimate blend between aesthetics and efficiency, and this is just what you can look for when creating an app. Creating a PERFECT mobile Application is difficult, even for Tech Giants like Google and Facebook and it is often found that even they outsource their work. It is advisable for you to discuss your needs with Industry Leaders and professionals and let them do all the heavy lifting.

We at Website Developers India have over 21 Years of experience in developing Website and Mobile Applications and we believe that we can convert your idea into a successful reality. Talk to one of our Professionals today and take the first step towards immense success.