10 Of The Most Trending Ways You Can Promote Your Mobile Application
With the mobile application market exponentially growing, the competition for users' attention is as fierce and intense as ever. Over 200 billion mobile applications were downloaded in 2019 itself and this number is projected to grow immensely and hence if you want to get noticed by a user, you MUST have an exceptional mobile application Promotion strategy that must be thought of even before you start your Mobile Application Development process. If you want your app to perform well you’re going to have to spend time actively promoting it. While promotion is a key component of a successful app launch, it doesn’t have to cost you a fortune.
CAN YOU PROMOTE AN APP FOR FREE?
Even with limited resources, you can promote your application, but this does not mean that you will not have to work hard but that you will not have to pay for exposure. In this article, we have carefully assessed different ways ( Both free and paid ) through which you can promote your mobile application and gain immense exposure so let’s get into it.
Owning a website
Owning a website is crucial in today’s digital world as a well-built website symbolizes legitimacy. You must have an online presence in addition to your mobile application to build trust in your consumer’s mind as a website indicates that you are truly invested in the service you are selling as a business. Your mobile applications should have clear indications towards your website and they should look professional and not just like an afterthought.
Grabbing on to social media
Promotion and social media must go hand in hand because social media platforms are what enable you to reach out to a vast variety of audiences all at the same time. Social media can also help you target a specific audience that might genuinely be interested in your services. Having social media as a promotional strategy is a great idea. The two sub-categories while promoting through social media are organic promotions and social-paid promotions. Let’s discuss more on these.
Organic Promotions
The organic promotion comes just by having an online presence i.e a Twitter or Instagram account for your services. You must create an account and start following people within your targeted audience and try to ensure they follow you back. Just be sure you don’t spam these people with tons of messages or it might create a bad reputation for your company. Instead, try and connect to people by posting relevant content and sending them meaningful and beneficial messages which in turn would speed up your Mobile App Promotion campaign.
Paid Promotions
Putting a little amount of money towards promoting your app on social media can do great deals for the application as your chances of being discovered by people increases vastly. Because of their broad audiences and ability to segment, Facebook and Instagram are very effective advertisement platforms for mobile apps. And since Facebook owns Instagram, they make it incredibly easy to place app install ads on both.
Create Unique Content
In The monotonous world we live in Uniqueness never goes unnoticed. Try and do something different (in a good way) and then post this unique content on various places throughout the net guiding them all towards downloading your app. Creating content is a great way to bring more traffic to your website as well as build brand awareness and credibility.
Try and Get Featured in a podcast// Create a Podcast
As of January 2021, there are over a billion podcasts active worldwide and they are rapidly gaining popularity by both the older and younger generations. Select a few podcasts that your target audience listens to and try to get featured as a guest speaker. It’s an amazing way to spread the word about your mobile app to a variety of audiences, that too completely free of cost.
Partner with Other applications
When you create an application or start your Mobile Application Development process you might come across a few features some of the existing apps already provide. It might be a good idea for you to ‘team up with these applications and this opens up an opportunity for you to cross-promote each other’s applications. They could include your app in a newsletter sent to their client base, and you could reciprocate by doing the same.
App store optimization
App store optimization (ASO) is the SEO for the mobile application department. Some key factors while doing ASO include
- APP NAME
- KEYWORDS
- SCREENSHOTS and VIDEO TUTORIALS
- REVIEWS ABOUT THE APPLICATION
Influencer/ Celebrity endorsements
Now I know that you might think that working with an influencer might cost you truckloads of money but we suggest you try and work with micro-influencers or tech enthusiasts who have a decent following on their channels. That way you are working with a targeted group of people while also saving bucket loads of cash.
Write to the App-store Editors
You should consider pitching the app to App Store curators in the hopes of having it included in the “Today” column. Bear in mind that they get thousands of pitches per day, so make sure the proposal is well-crafted. Outline what the software does and what makes it special.
Apple editors strive for high app consistency, elegant style, and strong storytelling while analyzing applications so be sure to plan this well while forming your Mobile App Development lifecycle.
As you can see, the sky’s the limit when it comes to app marketing. Treat it like every other conventional product launch, and spend time developing a robust app consumer growth plan.
We advise that you Contact a Digital Marketing Service before taking matters into your own hands. We at Website Developers India have over 21 Years of experience in developing Website and Mobile Applications and we believe that we can help you promote your application through our Immensely capable Digital Marketing Team. Talk to one of our Professionals TODAY!
